Did you know that an increase in your website conversion could see an increase in your healthcare business revenue? This is because the majority of the patients that walk into your clinic have searched for your information online. However, suppose your website was not responsive; it means potential customers would not be able to find their way to your premises.
This is why your healthcare website needs to be what users expect. Your website is your most valuable healthcare marketing tool, and the information it holds should be accurate and easily accessible.
Here are the elements that make a successful healthcare website.
1. FAQ page
Many healthcare websites have doctor profiles, an overview of the procedures conducted by the practice, a home page, and the service overview.
A Frequently Asked Questions page should be among the core pages to offer additional value to visitors.
A good FAQ page will address the patient’s concerns even before they get the chance to contact you. This will save your team time attending to calls and recurring questions.
A well-designed FAQ page will provide visitors with crucial information in time-sensitive situations. This will give your visitors a good user experience and enhance your brand trust and loyalty.
2. Testimonials and reviews
Medical practice is sensitive, and patients will want to work with the best professionals. Your website is your best shot to make yourself visible to people. You should also ensure that it helps you prove to users that you are an expert.
Therefore, proof of expertise and authority in your practice is an element you want to have on your site. There are several ways you can convince users that you are experienced. For instance, you could display practice awards that you have received, affiliations, and achievements.
Your website should also have a testimonials and reviews page where users can see the experience other patients have had with your practice. Remember to ensure compliance with existing regulations for healthcare practitioners for displaying testimonials.
3. Easy navigation and straightforward design
Your website’s navigation structure should allow patients to find what they are looking for easily. Be it engaging healthcare content, location information, or even contacts. Remember that a user seeking medical assistance may not have the energy to struggle with a hard-to-navigate website.
A challenging design will put off potential patients. So how do you make your site easy to navigate? Shaving a well-design website menu will help users to locate pages quickly. Ensure that the menu displays all the critical pages of the website, such as the “Contact Us” page.
Also, be very clear with your call-to-action to guide the users on the easiest ways to access your services. For instance, you can have a call to action guiding patients to book an appointment with you or have an online consultation.
Having an intuitive healthcare website will help you make more conversions. The most vital elements of a winning healthcare website include a straightforward web design that is easy to navigate, high-quality imagery, and proof of practice expertise.